Many small businesses have struggled over the past two years due to the pandemic, but some have had the opportunity to grow and even open new locations. Here are two with women at the helm:
Mujer Divina, a coffee and burrito store in National City, focuses on “empowering women one cup at a time” with Mexican-inspired food and drinks.
Priscilla Curiel, owner and chief of Tuétano Taqueria, with her husband opened her second business, Mujer Divina, just six months after opening the first during the COVID-19 pandemic.
Now booming, the café offers authentic coffee brewed in Ensenada.
Some of the drinks offered at Mujer Divina include Vainilla Mexicana (Mexican vanilla), Mexican Moka, Conchita Love, Cajeta Latte, and Galleta Maria Latte.
Curiel wanted to do something unique and make his shop different from other cafes in San Diego. She said she was called crazy, but her combination of burritos and coffee has been a hit for over a year now.
The cafe serves authentic Tijuana-style burritos, typically sold south of the border to commuters heading to the United States. The menu includes Birria Burrito, Machaca Ranchera Burrito, Chorizo con Papa Burrito, and Campechano Burrito.
“Sometimes you just need a simple, straightforward meal to comfort your soul,” Curiel said. “Being Mexican myself, I love everything that has to do with my culture. “
Curiel was motivated to open a cafe because she says she rarely sees a diverse menu in other cafes, and it’s something she wanted to do with her menu.
“The menu is everything I love about flavors that I wish other cafes had,” said Curiel. “I was looking for coffee whenever I went to explore new places like San Francisco, New York and Chicago, and I have never seen a coffee with so many different flavors.”
The latina barista says coffee is a dream come true because she is a coffee lover herself and knows how much a difference a cup can make.
“I don’t know how to explain it, but making coffee for me is like doing yoga,” she said. “It’s fun, and cafes should have that vibe.”
Despite the pandemic that has shut down many local businesses, Curiel says the support from his community has been enormous.
“I really want to thank the community for the support and thank all of the customers,” said Curiel. “They are the reason we are in business and I can feed my family. “
The cafe is located at 310A E Eighth St., National City and is open daily from 7 a.m. to 2 p.m.
Curiel ‘Tuétano Taquería is located in San Ysidro.
KeTo Pantry, a female-owned and veteran-owned one-stop-shop for ketogenic products and a cafe, opened in August.
The goal of co-owners Teresa Gustafson and Kirstyn Garrison is to promote a healthier lifestyle.
After Garrison’s daughter nearly died from type 1 diabetes, Garrison began to delve into what sugar and carbohydrates do to people.
“This led to looking at the keto lifestyle,” Garrison said. “Then one day Teresa had the good idea that we should open a store where we have all the keto supplies in one store. “
Some of their sweet treats include Bake City Cookies, ChocZero Peanut Butter Cups, ChocZero Sugar Free Dark Chocolate Bank, and ChocZero Strawberry White Chocolate Squares.
The Pantry offers free consultations for those who want to start the keto diet.
The owners also run monthly seminars and classes to help people learn about different diet options and recipes.
“It’s really just to bring the community together,” said Gustafson. “This is a time to come together and mingle with other people in the community who are doing the same. “
Both veterans say keto isn’t just for weight loss. It can also help with other health issues such as diabetes, thyroid issues, and bowel issues.
“Our goal was just to help people have better lifestyles,” said Gustafson.
“We know what it has done for us. So the more people we can help people adopt this lifestyle, the better.
Gustafson adds that everyone is welcome in the pantry, not just those on this diet, but anyone looking to lead a healthier lifestyle.
The pantry is at 555 Broadway Suite 2020, Chula Vista and is open daily from 11 a.m. to 6 p.m.
Lopez is a freelance writer.