December 2, 2022



NEW YORK, NY, USA, Oct. 31, 2022 / — In addition to Cena Negra partners, sponsors include: Camus Cognac, Corona Beer, Dignity Gold, Helmsley Spear, Locos por El Arte, Mezcal Tosba , Simi Wines, Jarritos, Yave Tequila

Visit Mexico USA is bringing the Day of the Dead tradition again this year through “Cena Negra” (Black Dinner), a Mexican dining experience in partnership with the Consulate General of Mexico in New York, premier Hispanic media network Televisa Univision, and American Airlines.

Televisa Univision is the first sponsor, host and exclusive media partner of the Cena Negra Dinner, which caps a week-long series of “Mexico Week” events in New York City. The Cena Negra event will take place on Tuesday, November 1 at 48 Wall Street, Grand Banking Hall within this historic building located in Manhattan’s FiDi (Financial District), and will be themed entirely for Day of the Dead. The multi-course dinner will include gourmet Mexican cuisine, wines, spirits, tequila, and mescal. The Day of the Dead is a celebration unique in the world and represents the heritage, culture, gastronomy and traditions of the Mexican people, as families create altars adorned with candles, flowers, photographs, food and drinks for loved ones who are offered the altar with the belief that on that night their souls will return to celebrate with the living. Traditions range from preparing food and offerings at home to bringing them directly to cemeteries. A common theme of the festivities is the varied gastronomy and festive atmosphere that will be replicated at Cena Negra in New York.

“We are excited to continue bridging the gap between commerce, culture and tradition through our partnership and participation in this event. Our goal is to showcase the richness and breadth of Mexican influence in the United States and beyond. The event comes at a pivotal time, when now more than ever, we need to thoughtfully and enthusiastically engage cross-culturally with Hispanic media and leaders,” said Roberto Yañez, Northeast Regional Director. , President and CEO of Univision NY.

“As the first American airline in Mexico, we are thrilled to participate in this event which recognizes and elevates the country’s rich history and vibrant traditions. At American Airlines, our close ties to Mexico date back to 1942 when we launched our first service to the country, and today we are proud to serve as an important bridge between our cultures and our people,” said Jose A. Feig, American Airlines. Vice President of Operations and Commercial for Mexico, the Caribbean and Latin America.

This year, the American will continue to build its presence in Mexico with daily service from New York (JFK) to Mexico City (MEX) and Monterey (MTY) launching November 3.

The Day of the Dead celebration in New York is a great way to promote and encourage Mexican Americans living in the United States to honor the traditions and richness of Mexico as a tourist destination rich in culture and history. . All of these cultural milestones increase the presence of the Mexico brand and ignite the desire to travel to Mexico again for Mexican Americans. Moreover, this traditional celebration creates a new interest for New Yorkers and all American citizens to explore the beauty and wonders of Mexico.

“We are thrilled to once again welcome one of the most festive traditions in Mexican culture and to share this celebration with our partners here in New York. This year, as in the past, the classic, historic and iconic 48 Wall Street is a beautiful setting for the dramatic scenario of the Day of the Dead arts and food evening,” said Kent M. Swig, President of Visit Mexico USA.

About Visit Mexico USA
Visit Mexico USA was formed by Kent M. Swig, Gary K. Levi and Alvaro Vitolo to market and promote visitor travel to Mexico. The three directors have decades of experience in the hospitality, tourism, real estate, marketing and government sectors of the economy. With their respective backgrounds, they bring a wealth of knowledge to this collaboration to effectively create the visibility and awareness needed to dramatically increase business and tourism interest in Mexico. Additionally, with this first international office of the Visit Mexico brand, the three directors have assembled a leadership team that includes top leaders in the leisure, travel and branding industries.

About American Airlines:
This year, American Airlines celebrates 80 years of service in Mexico. American is the nation’s leading US airline, operating up to 114 daily flights to 27 cities and has over 1,100 team members. This year, the airline will continue to build its presence in Mexico, including daily service from New York (JFK) to Mexico City (MEX) and Monterey (MTY) launched November 3.

About Televisa Univision:
As the world’s leading Spanish-language media and content company, TelevisaUnivision has the largest library of owned content and cutting-edge production capabilities that power its streaming, digital and linear television offerings, as well as its platforms. radio. The Company’s media portfolio includes top-rated broadcast networks Univision and UniMás in the United States and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the #1 Spanish-language sports network in the United States and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has cemented its position as the birthplace of football. TelevisaUnivision also owns and operates 59 television stations in the United States and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio and Uforia, the home of Latin music, which includes 57 American owned or operated radio stations, a series of live events and a robust digital audio footprint. TelevisaUnivision is home to global streaming services ViX and Blim TV, which together host more than 50,000 hours of high-quality original Spanish-language programming from distinguished producers and top talent. The company’s major digital assets include, Univision NOW, and several premier digital apps. For more information visit

Alan Segan
AJ Segan Consulting
+1 917-886-9812
write to us here